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Add relevant blog content to showcase your expertise and position your firm as a reliable resource. Include a form to capture client contact information for follow-up email marketing. You need to make social media part of your content strategy to leverage this powerful marketing tool. Sharing content on social media helps you attract followers and build your brand’s presence. Also, if potential clients cannot instantly find your website, they will find someone else. The ultimate goal of law firm marketing is to gain new business and maintain more clients.
What does a law firm marketing department do?
Law firm marketing is the practice of attracting new potential clients to your law firm. A law firm marketing plan may cover a mix of digital marketing, SEO, blogging, print, and digital ads.
Many of our current and prospective clients ask how we deliver results for our clients. The best way to answer this very fair question is to provide a real-life example of our work in the form of case studies. It’s the best way to outline all that goes into a given marketing and/or web development project and show how that work directly impacts traffic, qualified leads, conversions, and of course, revenue. No matter what form of marketing avenue you’re considering for your business; no matter what type of agency you’re looking to hire, be sure to ask for case studies.
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Local SEO (which we will cover later in this guide) can be particularly valuable for outranking local competitors on searches by prospects in your area. When you interact with your target audience through marketing, you open up a conversation that helps you understand their needs and where you can create opportunities to serve them. You also gain opportunities to learn what the competition is doing to attract clients, and this information helps you hone your marketing and sales strategy to make it more effective. With data analytics and technology such as Customer Relationship Management (CRM) software, you can personalize marketing efforts to meet the needs of individual prospects. However, the more time you invest in marketing, the less time you have to practice law. With the right technology, even a small marketing team can scale up your promotional efforts and attract more clients for the same investment of labor and resources.
Plus, you’ll learn helpful stats to inform your marketing choices, best practices and industry insights, and the best law firm marketing technology and tools to use. According to Gartner, mentioning a free trial or demo will increase conversion rates and result in high-quality leads. Offer free consultations to move your new leads down the marketing funnel, educating them about your legal services and the qualifications of your legal team and soon, they’ll be new clients. We help our clients to produce and promote their podcasts around specific topics. Those podcasts are great because we transcribe them all and add the full transcript to the podcast page.
- According to LawRank’s website, the company was founded with one particular goal—getting its clients on the first page of Google’s search results.
- That way, existing and potential clients will come to trust your brand and know that they’ll always get the same signature experience when working with you.
- For example, this can be a button that leads to your “Contact Us” form, or a button in a paid ad that links back to your website.
- In fact, it’s best to experiment with different content types to keep users engaged and see what works best with your audience.
You can also land interviews and guest post spots through networking online or at in-person events. It never hurts to bump elbows with other industry professionals who might be willing to post about you on their websites. One way to land guest posting opportunities is to reach out to websites directly, asking if they accept guest articles.
At TheeDigital, we specialize in helping law firms build an online presence that attracts new clients and expands their services. Our team understands the challenges facing legal practices today, which is why we are dedicated to providing the best possible marketing solutions for our clients. A successful content marketing strategy will target searches prospective customers are making when researching a legal issue. By creating content that provides answers to questions commonly asked by potential clients, we can attract more visitors to the website and increase the chances of them becoming paying customers. You aren't alone if you review these tips and still find legal marketing intimidating.
Enhance and Manage Your Law Firm’s Reputation
This should include both blog posts on your website and more in-depth articles in relevant publications. If, like many lawyers, you’re too busy to create content yourself, you DUI attorney near me should partner with a vendor who can handle content creation for you. The important thing is that you’re getting your name out there and demonstrating your expertise. Today, competition among law firms is fierce, and attracting new clients is a constant challenge.
Implementing SMART goals creates successful marketing campaigns and ensures your marketing budget is well spent. Therefore, they will need to invest in website development, SEO, and content marketing. To work most effectively as a marketing tool, social media should be viewed as a diving well rather than a splash pond. It is best to focus on one platform and spend time observing how clients and other businesses engage with each other. Find out what people are looking for and try to contribute something of value.
Justia provides resources for our clients to help them maximize their blogs as a marketing tool. Justia delivers premium marketing solutions to lawyers seeking to expand their online marketing reach. It largely depends on how aggressive your marketing strategy is and whether you'll use paid search ads such as Pay-per-click. As a result, PPC offers results almost immediately, whereas search engine optimization offers results over time.
It ensures that your ad is displayed to that person again, providing them with a second chance to respond to the ad by contacting you. At this point, they may have become distracted or were simply not ready to hire a lawyer. When you publish relevant blogs to your website, you give Google additional pages to index, which can improve your SEO for important keyword phrases. You can earn backlinks when you write guest blogs or articles for other websites.